• Snapchat is wooing ad buyers with discount coupons and bonuses

    Snap needs to show good results in the second quarter, and it’s looking to goose its ad business with offers of discounts and incentives to ad buyers. The platform is incentivizing brands and media buyers, offering bonuses, discount coupons and media credits for ad buys carried out in the second quarter of 2017, said multiple agency executives whom Digiday interviewed.

    Tanya Dua/ Digiday- 4 readers -
  • How Pop-Up Magazine gets sponsors to do live ads

    Publishers talk about giving advertisers their audience’s attention all the time. But Pop-Up Magazine, a traveling variety show of performances, lectures and storytelling, will take this to the extreme when it hits the road to share its first “issue” of 2017. Four advertisers will give live, multimedia presentations to small audiences.

    Digidayin How To's- 11 readers -
  • The Telegraph used header bidding to increase programmatic revenue by 70 percent

    Header bidding may have its drawbacks, but for now it’s driving big revenue gains for publishers. The Telegraph began using header bidding for all its inventory nine months ago and claims programmatic revenues are now 70 percent higher than what they were this time last year as a direct result. The British newspaper is on a mission to get all its digital inventory into a unifi ...

    Digiday- 11 readers -
  • What to know about Amazon UK’s livestream TV service

    Amazon enhanced its video offering this week by launching Amazon Channels, the tech giant’s live-TV streaming service, in the U.K. and Germany. The service lets Prime members, who already pay £79 ($103) a year for a subscription that includes access to on-demand shows and movies, subscribe to up to 40 different live TV channels. These each range from £1.49 ($2) to £9.

    Digiday- 10 readers -
  • New brands are tapping into America’s obsession with the French girl

    American women have long coveted French style, and, though it’s often associated with luxury brands including Chanel and Dior, a new crop of French contemporary lines is selling a more accessible version of that sartorial je ne sais quoi. These newer indie labels, including Rouje, Sézane, and Miaou, have some aesthetic similarities to their predecessors like Isabel Marant and ...

    Digiday- 10 readers -
  • Pepsi is putting Snapchat barcodes on millions of soda cans

    Pepsi cans and bottles will double up as gateways to Snapchat this summer — literally. The soda maker is leaning heavily on Snapchat to promote its limited-edition cinnamon-flavored Pepsi Fire, stamping millions of Pepsi cans and bottles across the country with Snapcodes over the next eight weeks.

    Tanya Dua/ Digiday- 11 readers -
  • Facebook’s got a video-monetization gap

    Facebook has grand ambitions in video. Mark Zuckerberg himself has said the feed will be mostly video in a few years, and Facebook is clearly eyeing TV. But for many video creators, Facebook simply doesn’t measure up when it comes to turning views into dollars. That was a big takeaway from conversations last week at the Digiday Video Anywhere Summit in New Orleans.

    Brian Morrissey/ Digiday- 11 readers -
  • Complex is getting 400,000 views on its daily pop culture YouTube show

    On April 10, Complex News launched its biggest video series yet, a daily morning talk show called “Everyday Struggle.” Hosted by Complex News anchor and MTV News alum Nadeska Alexis, each episode features lively debates between rapper Joe Budden and YouTube news personality DJ Akademiks on all things hip-hop and urban pop culture.

    Digidayin Social- 13 readers -
  • Retailers like CustomInk are making customers loyal with people-based search

    Tools like Google Customer Match are lettings brands figure out how loyal their customers are in the search box. Along with Bing’s Custom Audiences, they are now part of the search marketing toolkit, the latest type of marketing to get “people-based.” So what is people-based search marketing? Google’s remarking list for search ads (RLSA) was considered the first step toward a ...

    Digidayin Social- 10 readers -
  • Work with a purpose: Why millennials leave big finance

    When Chrissy Celaya finished her degree in personal financial planning at Texas Tech six years ago, she said ethics drew her to a career in the field. “I wanted to to help people,” she said. “Finance plays such a big role in everybody’s life, so if you can ensure people can be financially secure for the future, it’s helpful in so many different ways.

    Digiday- 10 readers -
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