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Facebook’s metrics woes may be far from over. After fessing up to a string of measurement errors over the past six months, the social media company has bowed to pressure from ad buyers and started letting third-party auditors check its numbers. Some agencies started using the new auditing capabilities a few months ago and have been stunned to see viewability rates on Facebook ...
Management consultancies are taking their tussle with agencies for marketing budgets to the Croisette in Cannes. Accenture Interactive, Deloitte, PwC, Ernst & Young and McKinsey will all be out in force at the festival. Purists might argue their presence is indicative of how industrialized advertising has become, but few can deny the influence these companies could wield i ...
He’s an executive at Zenith, but for many in the industry and out of it, he’s also known as a LinkedIn whiz. Tom Goodwin, who currently boasts over 330,000 followers on the social network and was named a No. 1 “voice” in the marketing space on the platform, explains how he did it, as told to Shareen Pathak. I don’t really don’t know how it started. It wasn’t really a strategy.
by Justin Choi, Founder and CEO, Nativo This is the third in a series of columns in which Justin Choi shines light on the digital advertising ecosystem from different angles. Previously he focussed on “reach at all cost” mentality of advertisers and “fill at all cost” mentality of publishers. Today he looks at opaque pricing tactics of technology vendors.
Everything in digital media is going visual, including search. Platforms and brands have experimented with the technology for years to improve in-store experiences, increase engagement and retarget audiences. Here’s what you have to know: The numbers: Around three-quarters of U.S. internet users regularly or always search for visual content prior to making a purchase, and o ...
Six months ago, some of the world’s biggest football clubs –Arsenal, Chelsea and FC Barcelona — joined together to form the Dugout, betting they could collectively form their own media entity. So far the signs are good, according to Dugout, which hit 10 million monthly unique users in May, with six in 10 of those coming from the U.K., Europe and the U.S.
Focus is a big theme for Twitter this year. One area CEO Jack Dorsey has zeroed in on: programmatic advertising. Last month, for instance, Dorsey hired ad tech veteran Bruce Falck, former CEO for the demand-side platform Turn, as Twitter’s head of revenue product. In Cannes, Dorsey also said that Twitter is not giving up on ad tech — instead the company will invest more in prog ...
Publishers are piling into Instagram video. Fifteen months after the Facebook-owned platform raised the maximum length on a video from 15 seconds to one minute, video has become a central area of focus for publishers there, according to NewsWhip data. BuzzFeed News, which published just two Instagram videos in May 2016, published 57 the following May.
When Fatherly CEO Mike Rothman wanted to get his parenting startup verified, he completed Facebook’s official forms and waited. Nothing happened. He asked one of his company’s investors to call in a favor. Nothing. Finally, he asked a friend at a bigger publisher to pass the request to that publisher’s Facebook rep. Finally, Fatherly is the proud bearer of the coveted checkmark.
Many publishers have wrung their hands over being at the mercy of Facebook’s algorithm changes. Rarely are the details made public, though. As a public company, Salon Media Group has to report its financial results. In its most recent full-year fiscal results, published on June 23, it disclosed its revenue fell 34 percent to $4.
Snapchat’s days in the fashion industry seem to be numbered. As Instagram continues to co-opt and improve its premiere features, many of the brands who were experimenting on the platform — including Everlane and Cole Haan — have either scaled back their usage or stopped it altogether. Fixing this does not appear to be a high priority for Snapchat.
Buying traffic is one of those things that many publishers do, but few admit publicly. To bring clarity to this phenomenon, Digiday spoke to six publisher sources who said they buy traffic on Facebook. They do this, they say, to fill insertion orders they failed to reach on their own, promote new products and to make money through the murky world of arbitrage.
As a massive cyber attack roiled several agency’s across WPP’s network Tuesday morning, paralysis seemed to grip many offices in the network. All WPP offices around the world currently have no access to internal Wi-Fi and there are email outages across the system. (The attack is reportedly a ransomware attack that hit companies including WPP, Maersk, Mondelez and some banks in Ukraine.
Google was hit today with record fines of €2.4 billion ($2.7 billion) from the European Union for allegedly abusing its market power by favoring its shopping service over other comparison sites. The search giant has 90 days to change its product to comply with EU antitrust rules. But an appeal seems likely: Google has already assigned a law firm to the case and has stated it di ...
Arguably no banking technology in the last 50 years has been as disruptive as the ATM machine, celebrating its birthday Tuesday. Banking may look different on the surface, but its core functions look the same. Growth of mobile banking usage is slowing, mobile payments haven’t really taken off, and banks are re-investing in their branches as an important and evolving channel fo ...
For a brand to fully embrace People-based Marketing requires a full convergence of a their marketing and advertising technology. According to a recent study conducted by Forrester Consulting and commissioned by LiveIntent, Kickstart Your AdTech / Martech Convergence, 57% of companies queried are planning to be there within the next two years.
For politics and business publisher Axios, Apple beats Google and Facebook when it comes to platforms for a simple reason: It’s easier to monetize. Axios isn’t interested in standard display, so Apple News is the first platform to which it publishes directly because Apple allowed it to launch a native ad unit that works similarly to the kinds of custom ads Axios has on its site.
The New York Times is doubling down on brand, with a new digital store that will sell branded goods ranging from umbrellas ($65) to sweatshirts ($55) and tote bags ($115) — and more standard fare like repackaged articles, selections from its photo archives. The idea: The Times is, yes, something of a lifestyle brand.
Digital Content, Digital Advertising, Digital Marketing