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Facebook wants people to spend more time watching videos on its platform, as they already do on YouTube. Starting Aug. 10, it’s introducing a new video destination called “Watch,” which aims to do exactly that. Watch is essentially a remake of Facebook’s video tab, available online and across Facebook’s apps for mobile devices and connected TVs.
Facebook’s metrics woes may be far from over. After fessing up to a string of measurement errors over the past six months, the social media company has bowed to pressure from ad buyers and started letting third-party auditors check its numbers. Some agencies started using the new auditing capabilities a few months ago and have been stunned to see viewability rates on Facebook ...
Management consultancies are taking their tussle with agencies for marketing budgets to the Croisette in Cannes. Accenture Interactive, Deloitte, PwC, Ernst & Young and McKinsey will all be out in force at the festival. Purists might argue their presence is indicative of how industrialized advertising has become, but few can deny the influence these companies could wield i ...
Publishers thirsty for SEO traffic are using the eclipse to get clicks. Just like the timeworn “what time does the Super Bowl start” trick, publishers are repurposing short service-y content around the eclipse with the intention of getting a traffic windfall by loading the articles with popular keywords.
This is the fourth part of a research series on a set of emerging technologies in media and marketing. Read our other reports on virtual reality, augmented reality and chatbots. In a 1995 book, MIT Media Lab co-founder Nicholas Negroponte described a personalized digital newspaper that included only items that were of interest or relevance to the user.
People would rather watch multi-episode video shows and other serialized programming than one-off videos, publishers are finding, which bodes well for Facebook’s new TV-like tab, Watch. Mashable, for instance, has a show called “Art Of The Scene,” which looks at famous movie scenes. The episodes can run for 10 minutes or longer.
Estée Lauder Cosmetics is watching its sales in China climb faster than any other market, thanks to a savvy local strategy that includes a 50-person dedicated team, branded Tmall storefronts, and freestanding e-commerce sites. Esteé Lauder reported its full year results for 2017 on Friday, announcing an overall sales growth of 40 percent in China with e-commerce sales increasing by 50 percent.
Political tensions have reached a point where some brands are perceiving mainstream news outlets as too controversial, leading media buyers to pull ads from those sites. One campaign manager at a holding group media agency said a major automaker decided last month to stop serving ads in the news category in case the content didn’t align with the brand’s values.
Keeping the creative juices flowing can be tough for agencies. Here are some of the inventive ways agencies are prepping for the fall, when the work starts piling on. Marcus Thomas Marcus Thomas, an independent shop based in Cleveland, has created its own choose-your-own-adventure style app. “The Sparkinator 4000″ offers 20 brainstorming prompts such as “Make the problem hard ...
Ad tech linguistics change about as frequently as Donald Trump’s advisers, which confuses people trying to understand the nascent field of advanced TV. “The majority of the folks in the industry do not understand the terms very well,” said Dave Morgan, CEO of Simulmedia, a TV ad-targeting firm. “The specialists understand them.
Leila Fataar, the outgoing head of culture and entertainment at Diageo and former marketer at Adidas and Edelman, has seen marketers claim to have influencers when they’ve really just bought an online audience, brands trying to manufacture authenticity to appeal to millennials, and industry-wide struggles to link cultural influence with brand growth.
This week, our top stories covered influencer marketing on Facebook, Walmart’s growing advertising business and more. As always, a full list of these articles appears at the bottom. Influencers and brands prepare to spend more on Facebook Facebook now allows influencers to turn their paid content into sponsored posts by tagging the brands they work with and then letting adver ...
Saddled with $1.5 million in venture funding, Sophia Amoruso is back with a new business. Less than a year after Nasty Gal, the e-commerce fashion company that she started when she was 22, went bankrupt, the now 33-year-old Amoruso has launched a media company, Girlboss Media. The goal is to create a business centered on helping a new generation of women define success, throu ...
You know this guy. The scruffy, male, Mountain Dew-powered ne’re-do-well playing Halo from dawn (okay, noon) ‘til dusk. But what if you didn’t know this guy. Maybe he’s not in a basement. Maybe he’s not even a guy. And maybe he (or she) is sitting on a six-figure salary playing Candy Crush on his way to a job in the Financial District. The gamers we once knew have evolved.
With around 140 million people shopping at its 5,000 stores in the U.S. every week, Walmart is not just a retail giant. It is also a growing advertising platform that touts its ability to connect online consumer behavior and a mountain of in-store sales data that its biggest rival Amazon lacks. Walmart wouldn’t provide executives to comment on this story, but conversations wit ...
On Thursday, PopSugar Chief Revenue Officer Geoff Schiller stopped by the Digiday+ Slack for our latest town hall, which we hold every two weeks with change-making digital media and marketing executives. Since Schiller joined PopSugar in March 2016, the publisher has grown its branded-content revenues, embarked on video ventures with Facebook and Lionsgate, and launched three ...
For years, brands have obsessed over reaching millennials, a cohort that makes up around 80 million Americans, according to U.S. census data. Brands across industries have used the term to treat the entire generation as a single unit or as an umbrella term for “youth” in general. Harley-Davidson is not one of those companies.
Forbes has been known for a cumbersome user experience. Earlier this month, the business news publisher appeared on a Google list of sites with “failing” ads. In a recent Digiday poll of publishing execs, Forbes was flagged for having a poor user experience. Even job applications on Forbes are split into multiple webpages. The publisher is making headway, though.
Digital Content, Digital Advertising, Digital Marketing