• Caraa, Mashable and R/GA are named Most Innovative at the 2017 Digiday Awards

      Luxury fitness brand Caraa, media company Mashable and digital agency R/GA were honored for their innovations in media and marketing tonight at the Digiday Awards gala. The Digiday Awards, Digiday’s biggest awards program of the year, honor the best creative marketing and advertising being done today by brands, agencies, publishers and platforms.

      Digiday- 19 readers -
    • Facebook video ad viewability rates are as low as 20 percent, agencies say

      Facebook’s metrics woes may be far from over. After fessing up to a string of measurement errors over the past six months, the social media company has bowed to pressure from ad buyers and started letting third-party auditors check its numbers. Some agencies started using the new auditing capabilities a few months ago and have been stunned to see viewability rates on Facebook ...

      Digidayin Social- 31 readers -
  • Patron mixes e-commerce and AR in a new app

    When Apple opened up ARKit to developers with the launch of iOS 11 in September, Patrón Tequila was one of the first brands to debut its own augmented reality app created with the technology. Now, Patrón has added the option to purchase to the experience. As of Dec. 14, users can order bottles of Patrón through The Patrón Experience AR app.

    Digiday- 16 readers -
  • 5 things to know this week: Facebook’s news feed changes, Kroger’s ad business and more

    This week’s things to know include Facebook’s news feed and algorithm changes, open-office floor plans and more. Facebook adjusts news feed and algorithm Facebook is prioritizing longer videos and series on its platform. The changes: Its news feed will prioritize video creators making shows for its video section Watch, which features show episodes of four or five minutes and longer.

    Digidayin Affiliate- 12 readers -
  • 5 things we learned about influencer marketing this year

    Influencer marketing is worth at least $1 billion, and it has grown up a lot this year, with more sophisticated data and tighter media contracts. But influencer marketing still faces problems like fraud and lack of sponsorship disclosures required by the U.S. Federal Trade Commission. Here are five things we learned about influencer marketing in 2017.

    Yuyu Chen/ Digiday- 28 readers -
  • Inside Business Insider’s new Spanish operation

    While some publishers are slowing their global expansion pace, Business Insider remains bullish about its growth overseas. The publisher has moved aggressively into Europe in the last three years, launching seven local-language sites. Next up: Spain. Business Insider will launch a Spanish-language site before the end of this month.

    Digiday- 17 readers -
  • Thought Catalog ditches affiliate commerce to focus on selling its own books

    After more than a year of trying to sell its audience 3-D printers and sex toys, Thought Catalog has shifted to focus on selling its own books, which include titles such as Janne Robinson’s “This is For the Women Who Don’t Give a Fuck” or Brianna Wiest’s “Salt Water.” Commerce represents a small slice of revenue for the personal essays and advice publisher, with the rest comin ...

    Digidayin Affiliate- 9 readers -
  • Cheatsheet: How Europe is moving to regulate Google and Facebook

    Government authorities have faced mounting pressure to regulate technology platforms across the world. This week, an independent watchdog recommended U.K. Prime Minister Theresa May introduce two new laws that would see platforms like Google and Facebook face similar regulations to publishers. Add to that the ongoing antitrust cases in Europe and accusations of spreading Russia ...

    Digidayin Social Google How To's- 12 readers -
  • How China’s luxury e-commerce market will evolve in 2018

    In 2017, Western luxury brands embarked on a migration in an eastern direction. To drive revenue, they had to more aggressively tap into the one region that has showed consistent sales growth, while the rest of the world’s luxury purchases have slowed: Asia, and China in particular. Over the past several months, Gucci and Louis Vuitton opened e-commerce stores to sell directl ...

    Digidayin How To's- 17 readers -
  • ‘Symptomatic of an industry in change’: How Forbes is restructuring for 2018

    The past two months have been a whirlwind of change for Forbes. The 100-year-old business magazine reduced its number of print issues from 14 to 10, the New York Post reported, and it let go 20 staffers. Longtime chief product officer Lewis D’Vorkin left the company and CEO Mike Perlis left his position, replaced by editor Randall Lane and president and COO Mike Federle, respectively.

    Digiday- 10 readers -
  • Snapchat keeps pushing toward self-serve with Lens Studio

    Snapchat has been testing a design toolkit called Lens Studio for a while, and today, it finally made it available to every advertiser so they can create lenses on their own, instead of going through a manual process with the Snapchat team. This move fits Snapchat’s overall ad strategy of making its inventory programmatic.

    Yuyu Chen/ Digiday- 13 readers -
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