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Talent shortages are an ongoing problem in digital media, but for brands the issue is becoming more acute. Major scandals like the Association of National Advertisers’ media transparency findings in the U.S. and ongoing arbitrage in programmatic trading are spotlighting the uncomfortable fact that brands haven’t invested in the right media skills.
The tentacles of programmatic are tightening their grip on digital advertising. Reports from multiple research firms indicate that programmatic will further embed itself into digital advertising. This year, programmatic will become the most popular method for digital display spend. And although open exchanges and the U.S.
Snap needs to show good results in the second quarter, and it’s looking to goose its ad business with offers of discounts and incentives to ad buyers. The platform is incentivizing brands and media buyers, offering bonuses, discount coupons and media credits for ad buys carried out in the second quarter of 2017, said multiple agency executives whom Digiday interviewed.
The obituaries for Flash were written long ago. But don’t tell that to the digital ad industry. Last fall, Google announced it would stop accepting Flash video ads within its DoubleClick Digital Marketing ad platform by April 2017, with plans to stop running Flash ads completely through DDM by July.
Publishers talk about giving advertisers their audience’s attention all the time. But Pop-Up Magazine, a traveling variety show of performances, lectures and storytelling, will take this to the extreme when it hits the road to share its first “issue” of 2017. Four advertisers will give live, multimedia presentations to small audiences.
Header bidding may have its drawbacks, but for now it’s driving big revenue gains for publishers. The Telegraph began using header bidding for all its inventory nine months ago and claims programmatic revenues are now 70 percent higher than what they were this time last year as a direct result. The British newspaper is on a mission to get all its digital inventory into a unifi ...
From the inordinate number of men donning the blazer/jeans/leather shoes uniform to the men’s restroom having significantly longer lines than the women’s room, it was clear that ad tech was well represented at the Luma Digital Media Summit that was held just a few blocks away from Grand Central Station in New York City yesterday.
An increasing number of brands are going straight to Instagram stars and social stars on other platforms to make creative, cutting their agencies out of the process. Influencers have long been used as production machines: Agencies would come to them with a detailed request, including storyboards for a type of photo or video.
Amazon enhanced its video offering this week by launching Amazon Channels, the tech giant’s live-TV streaming service, in the U.K. and Germany. The service lets Prime members, who already pay £79 ($103) a year for a subscription that includes access to on-demand shows and movies, subscribe to up to 40 different live TV channels. These each range from £1.49 ($2) to £9.
American women have long coveted French style, and, though it’s often associated with luxury brands including Chanel and Dior, a new crop of French contemporary lines is selling a more accessible version of that sartorial je ne sais quoi. These newer indie labels, including Rouje, Sézane, and Miaou, have some aesthetic similarities to their predecessors like Isabel Marant and ...
Look out, there’s new ad tech jargon coming your way. Meet “supply-path optimization.” Supply-path optimization gives some ad tech aficionados a frisson of excitement. The basic idea: it gives media buyers the ability to bid on and win inventory at the most reasonable price, while it lets publishers maximize their revenue over the long run. Still confused? Read the explainer below to learn more.
Pepsi cans and bottles will double up as gateways to Snapchat this summer — literally. The soda maker is leaning heavily on Snapchat to promote its limited-edition cinnamon-flavored Pepsi Fire, stamping millions of Pepsi cans and bottles across the country with Snapcodes over the next eight weeks.
Facebook has grand ambitions in video. Mark Zuckerberg himself has said the feed will be mostly video in a few years, and Facebook is clearly eyeing TV. But for many video creators, Facebook simply doesn’t measure up when it comes to turning views into dollars. That was a big takeaway from conversations last week at the Digiday Video Anywhere Summit in New Orleans.
On April 10, Complex News launched its biggest video series yet, a daily morning talk show called “Everyday Struggle.” Hosted by Complex News anchor and MTV News alum Nadeska Alexis, each episode features lively debates between rapper Joe Budden and YouTube news personality DJ Akademiks on all things hip-hop and urban pop culture.
Tools like Google Customer Match are lettings brands figure out how loyal their customers are in the search box. Along with Bing’s Custom Audiences, they are now part of the search marketing toolkit, the latest type of marketing to get “people-based.” So what is people-based search marketing? Google’s remarking list for search ads (RLSA) was considered the first step toward a ...
When Chrissy Celaya finished her degree in personal financial planning at Texas Tech six years ago, she said ethics drew her to a career in the field. “I wanted to to help people,” she said. “Finance plays such a big role in everybody’s life, so if you can ensure people can be financially secure for the future, it’s helpful in so many different ways.
Facebook has partnered with French news organizations to help Facebook verify posts. While publishers are glad Facebook has started the initiative, they say the process lacks efficiency and transparency. In February, Facebook announced an ongoing partnership between eight French media companies, including Le Monde, Libération and Agence France-Presse, to fact-check and filter ...
Digital Content, Digital Advertising, Digital Marketing