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Facebook wants people to spend more time watching videos on its platform, as they already do on YouTube. Starting Aug. 10, it’s introducing a new video destination called “Watch,” which aims to do exactly that. Watch is essentially a remake of Facebook’s video tab, available online and across Facebook’s apps for mobile devices and connected TVs.
Luxury fitness brand Caraa, media company Mashable and digital agency R/GA were honored for their innovations in media and marketing tonight at the Digiday Awards gala. The Digiday Awards, Digiday’s biggest awards program of the year, honor the best creative marketing and advertising being done today by brands, agencies, publishers and platforms.
Facebook’s metrics woes may be far from over. After fessing up to a string of measurement errors over the past six months, the social media company has bowed to pressure from ad buyers and started letting third-party auditors check its numbers. Some agencies started using the new auditing capabilities a few months ago and have been stunned to see viewability rates on Facebook ...
When Apple opened up ARKit to developers with the launch of iOS 11 in September, Patrón Tequila was one of the first brands to debut its own augmented reality app created with the technology. Now, Patrón has added the option to purchase to the experience. As of Dec. 14, users can order bottles of Patrón through The Patrón Experience AR app.
This week’s things to know include Facebook’s news feed and algorithm changes, open-office floor plans and more. Facebook adjusts news feed and algorithm Facebook is prioritizing longer videos and series on its platform. The changes: Its news feed will prioritize video creators making shows for its video section Watch, which features show episodes of four or five minutes and longer.
2017 has been tough for digital media, with publishers missing their revenue targets or selling at a fire-sale price. Ben Lerer, CEO of the Discovery Communications-backed roll-up Group Nine Media, talked about what went wrong for those companies, how he hopes to avoid those pitfalls and why Facebook will eventually work for publishers. This Q&A has been lightly edited and condensed.
Influencer marketing is worth at least $1 billion, and it has grown up a lot this year, with more sophisticated data and tighter media contracts. But influencer marketing still faces problems like fraud and lack of sponsorship disclosures required by the U.S. Federal Trade Commission. Here are five things we learned about influencer marketing in 2017.
While some publishers are slowing their global expansion pace, Business Insider remains bullish about its growth overseas. The publisher has moved aggressively into Europe in the last three years, launching seven local-language sites. Next up: Spain. Business Insider will launch a Spanish-language site before the end of this month.
For years, Facebook has been the vampire squid of media, sucking up content from media companies while also sucking up nearly all the growth in digital advertising. Even media’s foremost Facebook booster, BuzzFeed CEO Jonah Peretti, has said the situation is untenable. In 2017, Facebook made its first big moves to support publishers, cutting checks to several publishers inclu ...
After more than a year of trying to sell its audience 3-D printers and sex toys, Thought Catalog has shifted to focus on selling its own books, which include titles such as Janne Robinson’s “This is For the Women Who Don’t Give a Fuck” or Brianna Wiest’s “Salt Water.” Commerce represents a small slice of revenue for the personal essays and advice publisher, with the rest comin ...
Digiday’s “Research in brief” is our newest research installment designed to give you quick, easy and digestible facts to make better decisions and win arguments around the office. They are based on Digiday’s proprietary surveys of industry leaders, executives and doers. See our earlier research on the state of the agency world here.
Government authorities have faced mounting pressure to regulate technology platforms across the world. This week, an independent watchdog recommended U.K. Prime Minister Theresa May introduce two new laws that would see platforms like Google and Facebook face similar regulations to publishers. Add to that the ongoing antitrust cases in Europe and accusations of spreading Russia ...
In 2017, Western luxury brands embarked on a migration in an eastern direction. To drive revenue, they had to more aggressively tap into the one region that has showed consistent sales growth, while the rest of the world’s luxury purchases have slowed: Asia, and China in particular. Over the past several months, Gucci and Louis Vuitton opened e-commerce stores to sell directl ...
The past two months have been a whirlwind of change for Forbes. The 100-year-old business magazine reduced its number of print issues from 14 to 10, the New York Post reported, and it let go 20 staffers. Longtime chief product officer Lewis D’Vorkin left the company and CEO Mike Perlis left his position, replaced by editor Randall Lane and president and COO Mike Federle, respectively.
Snapchat has been testing a design toolkit called Lens Studio for a while, and today, it finally made it available to every advertiser so they can create lenses on their own, instead of going through a manual process with the Snapchat team. This move fits Snapchat’s overall ad strategy of making its inventory programmatic.
Facebook is making changes to further prioritize longer videos and serialized programming on its platform. In a blog post published today, Facebook said it’s updating its news feed ranking to prioritize publishers and other video creators that are making shows for its new video section, Watch. The algorithm will be updated to show more videos in the news feed that people eithe ...
When Nike caved in and became an official first-party seller on Amazon this summer, it felt like a retail omen. If Nike — the world’s largest athletic company, earning $34 billion in revenue in 2017 — couldn’t hold out, who could? “You can’t ignore the fact that Amazon has the most powerful distribution system in the world.
Amazon has its tentacles in so many industries — from shipping logistics to advertising to payments — that it can feel impossible to keep up with its latest move or fully grasp the extent of its influence. Digiday Media is launching a monthly Amazon briefing, where we’ll compile the latest news to know about the retail juggernaut from across our coverage on Digiday, Glossy and ...
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