• Facebook video ad viewability rates are as low as 20 percent, agencies say

      Facebook’s metrics woes may be far from over. After fessing up to a string of measurement errors over the past six months, the social media company has bowed to pressure from ad buyers and started letting third-party auditors check its numbers. Some agencies started using the new auditing capabilities a few months ago and have been stunned to see viewability rates on Facebook ...

      Digidayin Social- 26 readers -
    • Consulting firms are crashing the party in Cannes

      Management consultancies are taking their tussle with agencies for marketing budgets to the Croisette in Cannes. Accenture Interactive, Deloitte, PwC, Ernst & Young and McKinsey will all be out in force at the festival. Purists might argue their presence is indicative of how industrialized advertising has become, but few can deny the influence these companies could wield i ...

      Digiday- 32 readers -
  • Digiday Research: The data-driven race toward personalization

    This is the fourth part of a research series on a set of emerging technologies in media and marketing. Read our other reports on virtual reality, augmented reality and chatbots. In a 1995 book, MIT Media Lab co-founder Nicholas Negroponte described a personalized digital newspaper that included only items that were of interest or relevance to the user.

    David Amrani/ Digiday- 20 readers -
  • How Estee Lauder grew sales 40 percent in China

    Estée Lauder Cosmetics is watching its sales in China climb faster than any other market, thanks to a savvy local strategy that includes a 50-person dedicated team, branded Tmall storefronts, and freestanding e-commerce sites. Esteé Lauder reported its full year results for 2017 on Friday, announcing an overall sales growth of 40 percent in China with e-commerce sales increasing by 50 percent.

    Digiday- 17 readers -
  • Brands are now blacklisting mainstream news sites, including Fox News

    Political tensions have reached a point where some brands are perceiving mainstream news outlets as too controversial, leading media buyers to pull ads from those sites. One campaign manager at a holding group media agency said a major automaker decided last month to stop serving ads in the news category in case the content didn’t align with the brand’s values.

    Yuyu Chen/ Digiday- 14 readers -
  • The inventive ways agencies are helping brainstorm for the fall

    Keeping the creative juices flowing can be tough for agencies. Here are some of the inventive ways agencies are prepping for the fall, when the work starts piling on. Marcus Thomas Marcus Thomas, an independent shop based in Cleveland, has created its own choose-your-own-adventure style app. “The Sparkinator 4000″ offers 20 brainstorming prompts such as “Make the problem hard ...

    Digiday- 17 readers -
  • A user’s guide to advanced TV jargon

    Ad tech linguistics change about as frequently as Donald Trump’s advisers, which confuses people trying to understand the nascent field of advanced TV. “The majority of the folks in the industry do not understand the terms very well,” said Dave Morgan, CEO of Simulmedia, a TV ad-targeting firm. “The specialists understand them.

    Digiday- 14 readers -
  • Your mom’s a gamer: 5 things we learned at Tremor Video’s Gaming Summit

    You know this guy. The scruffy, male, Mountain Dew-powered ne’re-do-well playing Halo from dawn (okay, noon) ‘til dusk. But what if you didn’t know this guy. Maybe he’s not in a basement. Maybe he’s not even a guy. And maybe he (or she) is sitting on a six-figure salary playing Candy Crush on his way to a job in the Financial District. The gamers we once knew have evolved.

    Digiday- 15 readers -
  • Why Harley-Davidson doesn’t ‘buy into the concept of millennials’

    For years, brands have obsessed over reaching millennials, a cohort that makes up around 80 million Americans, according to U.S. census data. Brands across industries have used the term to treat the entire generation as a single unit or as an umbrella term for “youth” in general. Harley-Davidson is not one of those companies.

    Digiday- 17 readers -
  • With new mobile site, Forbes boosted impressions per session by 10 percent

    Forbes has been known for a cumbersome user experience. Earlier this month, the business news publisher appeared on a Google list of sites with “failing” ads. In a recent Digiday poll of publishing execs, Forbes was flagged for having a poor user experience. Even job applications on Forbes are split into multiple webpages. The publisher is making headway, though.

    Digiday- 16 readers -
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